An all-round professional I subscribe to the arts & humanities approach and manage an informal studio practice in commercially styled artwork. Society of Scottish Artists Click Now Jackson's Art Supplies Click Now Atlantis Art Materials Click Now UK Picture Framing Supplies Click Now Frame Company Click Now SwiftPrint UK Click Now The Newspaper Club Click Now VistaPrint UK Click Now Visual Arts Scotland Click Now GreatArt Click Now LION Picture Framing Supplies Click Now Picture Frames Express Click Now The PrintSpace Click Now Mixam Click Now Avery Click Now Zazzle UK Click Now Sources Equality exists in my community because emotional support comes from most quarters, your gender, age, or ethnic origins don't matter, we all participate in not only improving ourselves but the world as a whole. Having some of the most organised facilities here in Aberdeenshire and the most dedicated of people at their heart, Ellon has many seasoned care givers who in choosing to honour people, they step into in their life.

An all-round professional I subscribe to the arts & humanities approach and manage an informal studio practice in commercially styled artwork. Links There is nothing to hide and nothing to fear in places which have a solemnity and dignity all of their own. When I find sanguinity within solitude, it can help me have a better view of life, because in understanding how people behave, I learn why openness and honesty does matter. Here my products embody the progress of art industry principles in good craftsmanship and sound public relations. The Home Office: GOV.UK View Intellectual Property Office: GOV.UK View Global Standards 1 UK View Equality Advisory and Support Service View Experian View Royal Mail View Hencilla Canworth GI View The Artists Information Company View Quest Cover HR View YOTI Identity Verification View Microsoft Corporation View PayPal Wallet View Raeburn, Christie, Clark, and Wallace Solicitors View North East Scotland College View National Association for Art Gallery Education View BrainManager.co.uk View Undiscovered Scotland View Annette Fisher @ Scotland's Artists View WIX Websites View Adobe Inc. View ZOOM Video Communications View Companies House: GOV.UK View Information Commissioners Office View Advisory, Conciliation, and Arbitration service View Credit Industry Fraud Avoidance System View British Telecom View EVRI View Scottish Artists Union View The Fine Art Trade Guild View Docue Technologies View Google View Stripe Payment Solutions View Zettle Point of Sale View The Open University View National Association for Fine Art Education View Society of Authors View A & M Smith Recycling Services Ltd View Annette Fisher.org.uk View Avast Internet Security View HOPP by WIX View Virtru View

Architectural gems that set the definition as heritage sites. Architectural Heritage ©Mr Daniel M. Fisher of ®All Seasons Art Studio, 2023 A Doorway pens, 4in x 6in A Rocky Outpost pens, 4in x 6in A Vignette watercolour, 4in x 6in Aberdeen Harbour graphite pencils Aberdeen Roundhouse pen and wash, 4in x 6in Aberdeen Sheriff Court pen, 8in x 12in Aberdeen of Old pens, 4in x 6in At Worlds End graphite pencil, 9in x 12in Canada House pens, 4in x 6in Castles in the Sky graphite pencils City Skyline mixed media, 6in x 8in Classical Architecture charcoal pencil, 9in x 12in Continental Architecture charcoal pencil, 9in x 12in Edinburgh Castle mixed media, 6in x 8in Fancy Cornice 01 pens, 6in x 8in Fancy Cornice 02 pens, 6in x 8in Fancy Cornice 03 pens, 6in x 8in Fancy Cornice 04 pens, 6in x 8in Fancy Cornice 05 pens, 6in x 8in Granite City Church pens, 6in x 8in Griffin pens, 6in x 8in Holland pencils, 4in x 6in Lighthouse 01 pens, 4in x 6in Lighthouse 02 charcoal pencil, 8in x 12in Lighthouses 01 charcoal pencil, 8in x 12in

How to get the best from YOU. While I would never discourage you from shooting for the stars with a design brief, your starting point is fundamental, particularly when it comes to how you state your goals to achieve, and the order of priority for these goals. Improving upon your current site is a place to start, but here are suggestions for common goals: A long-term vision can really inspire and motivate your public by helping them to see what truly matters to you. What do you love most about your organisation and its history? Are there any core values that you might not talk about outside meetings but that still guide your decisions, these are all helpful to share in your brief. And importantly, how do your customers, clients, or service users currently see you? How would you like them to see you in the future? Does their belief of you match reality; would you like that to change? So, talk about what you offer to your customers or service users and what makes you special within the industry, and present the unique selling points of your service or product offering. Tell people how your audience uses your current website and how you would like them to use your new website. Will they need to make purchases or bookings, get a quote, find information, or access content? The Working Intellectuals choice of light hearted photography content for people to enjoy on a website. Talk about any organisations that are particularly similar or comparable to yours in terms of service offering, and say which organisations people associate you with or compare you to, and ask, how are you different from each other? Are these organisations local to you or do they work on a regional, national, or international scale? It’s beneficial to look at the digital presence of similar organisations to see what they are doing successfully and ask, what are your competitors doing better than you? What are you doing better than them? You should conduct your own competitor research during the planning phase of the website project and then plan a strategy that allows you to stand out from, or compete against, similar organisations. Not all web developers will provide the same services or have the same areas of expertise. By laying out all the things you need from the very beginning, you avoid obstacles along the way. Do you need someone to design your website or build your website, or both? Because a business will have in-house teams of designers or developers and are looking for support. You might need a design for your team to build or a web developer to build from your design, or you might need to be both. Does your new site need fresh branding? This could include a new logo, colour scheme, font, or name. You may already have an established set of digital brand guidelines you would like to work with or need new and updated guidelines to reflect new branding or accessibility considerations. Use this opportunity to refresh the content on your website, such as copywriting and images. You might do this yourself, but you should include it in your brief to see what support is on offer. Ask Someone about website branding design ideas. Are you interested in ongoing digital marketing support post-launch? This might include social media management, SEO blogs, paid advertising, campaigns, monthly analysis and reporting to name opportunities for you. All these could help you get the most from your new site, like having high quality images of your products, services, team, and premises that are usable and up to date as, many agencies provide support for photography, copywriting, and more. Are you looking for a website that allows users to complete online purchases directly from that site? This will require integrated ecommerce software, something not all people are able to provide. Do you have a dependable web server already or are you looking for an agency to host your new website? This will require server hosting capacity, which is something not all people are able to provide. Be as detailed and as you can with your goals, preferably with clear quantitative or qualitative goalposts e.g. increase event bookings – by how much? Enhance website accessibility – to what standard? And again, be realistic, because a new website is an investment that will take time to pay off in results. You won’t automatically start ranking at the top of Google overnight, for example, as this is one area of the brief that can and will develop as the project progresses. If you are clear in what you want to see, you will know what success looks like. You might not know exactly why you need a new site; you might have just received negative feedback about it. If that is the case, then more detailed information is useful, this is where agencies start to set themselves apart, by naming problems for you and offering tailored solutions. Define the amount and scope of pages you have on your existing site and list the pages you want to see on your new website. You do not have to name every product or service offered but give a good overview of the key areas of your site e.g. If you have a specific sitemap or structure in mind for your website, share this in your website project brief. How are the pages to be grouped together? What new areas do you plan to incorporate into your site? Will your new site follow a similar structure to your existing site, or does it need rethinking and restructuring i.e. What key areas of your current site are overlooked, and what sort of user journey would you like to ease? There is no time like the present. Don’t worry if you don’t have any idea of how things should be structured, as you will look at your website goals and use these to create a sitemap that will help achieve a funnel for you. If you have research data, including keyword research or performance statistics, these will be incredibly beneficial to building your new website, as they help create an informed project strategy. You can talk about the different types of content or features on your current site, aside from your products or services, as the type of content and features installed will directly impact the size and speed of your site, so this can affect the timescale and cost of the project, hence you will need to account for this in a quote and approach. How will content be copied and migrated across from your current site, or will there be anything new to the brand? Are there any notable features you have on your current site or ones you would like building for your new website? All this can affect the timescale and cost of the project. Mention the platform or content management system that you use to manage your current website, because you can say what you like or do not like about this system, as you may want to change systems, because many developers will specialise in specific platforms or website hosting to ensure they can offer a bespoke solution. If you have any needs or expectations for your future content management system or hosting requirements, this is your opportunity to talk about it in clear detail and include any other software you use and would like the new website to work alongside e.g. Do you use any external donation platforms, content libraries, learning software, mailing or other customer relations management tools like room appointment booking software? Follow your heart and make the decision to chase that leap of faith. Any successful website design project will start with a good, hard look at the website you currently have and in general ask, how is your current website falling short? What has motivated you to seek a new website now? Does it rank poorly on Google or receive low traffic? Has the site failed to convert traffic into goal completions? Does the website load slowly? Is it difficult to use on mobile? Is it outdated, missing current info or fresh branding? Or are there any features of your current site that you would like to keep, such as how it looks or how it functions? It is important to talk about all the things you see as strengths in your current website, as you can aim to keep the things you like but also find if these features will affect your overall aims. An example would be a particular colour scheme that you like but does not pass web accessibility standards due to colour blindness. If your website users have reported any specific problems they have while browsing your current site or the people who manage the content have any notable grievances updating the CMS, include these things in your brief. Highlighting any issues you have had with your current website will help prevent them occurring on your new site. Name any website features that you would like reflected in your new site e.g. Which websites do you find enjoyable and easy to use? Which website designs do you think look fantastic? What features of these sites are particularly notable for you? Or are there any websites you do not enjoy, and why? This is not an essential part of the brief, and your examples do not need to be from your arts and culture niche – they just need to speak to you, so try including any links or screenshots of these features so you can easily find what you’re talking about. No one wants to directly copy another web design, but they will be able to take inspiration from any website features that you have shown and reinterpret them through the lens of their unique brand identity, and the more detailed or specific you can be about what you like, the easier they will find it to translate across. It's easier than you think it is. But if you compare the designs presented to a secret standard of other websites that you did not tell anyone about, your public will be left with the painstaking process of trying to read your mind, so clearly show any fixed or flexible choices for the web project in your brief, with as much detail as possible. Do you need the project quote by a particular date? Do you need your website launch to coincide with a particular event or involve any other organisations or stakeholders? You will want to meet your own expectations and launch your website on time, but you need to be realistic, because bespoke websites take time to build and if you want your new site to meet best practices for design, accessibility, integrations, SEO, and security, you will need to understand the timescale of such a project and plan accordingly. As it is likely that your project will take time to build, with larger projects taking the best part of a year, and if you are too tight with your deadlines, you may struggle to find the time to meet all your needs. You can rest assured that anyone promising to complete a project in couple of weeks is probably giving you an out-of-the-box template. Set out the budget you have for your website project and whether this is an estimate or an absolute limit, and if you have a fixed figure, does that figure include VAT? Does the budget include initial hosting costs or is this separate? If you have a rough estimate, would you then like to view a range of pricing options to choose from? The deciding factor in choosing a website can often come down to cost, and it is important to be honest and specific about your planned budget so anyone pitching can tell you exactly what you can get for your money. If you keep it vague, you might not get the correct picture, because everyone has their own hourly and daily rates as well as their own pricing systems for web projects. You will thank Yourself at the end of the day. I mentioned earlier that most quotes include the projects overall time it will take to develop, as bespoke web projects do take time and therefore money to build, because years ago people were promising new sites for pin money, and while you might still find the occasional agency that does this, you will not be getting something as effective. ©Mr Daniel M. Fisher, of ®All Seasons Art Studio, 2025 #designstrategy

There are so many reasons why your business or organisation might need a new website brief and each reason can have an impact on the resultant product – i.e. How the new site looks and functions or maybe you are looking for your very first website or the bottom line is your current digital presence needs improving. Your website is not designed to address one single issue it is meant to stand for your organisation entirely, and not simply to complete a sale, booking, donation, or enquiry, your website is the most important digital representation of your organisation and the most valuable digital marketing tool at your disposal. Brain Storming can produce some amazing results. You need something that shows who you are, what you need, and why you need it. Starting with a good brief is the only way to ensure your new website performs like you need it to for years to come. I will talk you through the process of writing a strong brief to take to a web agency, and everything you’ll need to include in that brief to achieve a website design of your dreams. What you see here is based on delivering websites for my business – from people who have their new website strategy already mapped out by their marketing team, to my very first website where I had no idea of where to begin. A web brief will help you to find the right solution for the job, meeting your budget and requirements. A brief is not a fixed contract, but something that will naturally change and develop depending on how you work. But does form the basis of any website project and shows any non-negotiables if you have got any. When the brief is a true and honest reflection of what you want, you will be able to set your expectations for the agency you work with, so you can both fully understand your organisation and what you’re aiming to achieve, they come in all different shapes and sizes, and the best ones always have certain things in common. Give yourself a clear aim for the project by splitting your brief into sections, you can deal with each point one at a time. While your brief may be the first time anyone has ever heard of you, take a step back and ask yourself if the brief would make sense to someone outside of your organisation who doesn’t know how you run things. Planning, designing, building, and populating a new website takes time and hard work, and the bigger and more complex your project is, the longer it will take to complete. This means you should be realistic about the budget needed to achieve your organisation’s goals. It’s also important to be realistic about yourself – who you are and where you sit in your industry – as this will also have an impact on the best website strategy for you. Things that work for one organisation will not always apply to another, so be up-front about what you want. You will get the best response if people know exactly what criteria they are trying to meet, so don’t hide any key information, this is the best way to get a result that meets your expectations. Customer Expectations in a dynamic consumer environment. Fixed budgets or deadlines are key! And it is commonly understood that creative briefs should be short and to-the-point, but if you organise things clearly, there’s no such thing as too much detail! If you include all your requirements, you can know whether you can deliver what you need. In-depth briefs also mean you have a far more correct goal as the most overlooked element of a great brief is that it should make people excited to collaborate with you. By sharing your long-term goals and plans within your industry, you will find people who share your vision and values. And even if you know exactly what you want from your website, other people will always have ideas that you would of never have considered. Hence, giving a little space to stretch those creative wings will always see you receive a more involved and innovative response. Having a good brief can help both you and your audience. Here’s how… If you don’t create a brief, building your website will have to develop by itself, and your audience cannot read your mind so there will be some back and forth as they try to find a solution that ticks all the boxes you have in your head. Save everyone time by telling them what you have in mind at the start, because saving time means saving costs! When you understand the projects aims, it’s easier to see if the website has achieved what you asked of yourself, as by setting expectations at the start, you can measure the success of the project over a timescale. Because a proper brief means there won’t be any dispute as to whether your effort has delivered or not and provides a bit of security and confidence for both you and your public, which is something extremely valuable in a creative project. To create a website involves a highly technical as well as artistic process. That’s a fancy way of saying that it’s a balancing act, one that blends your industry ability, and understanding of your audience, with web design and search engine best practice. Basically, you get out what you put in. So, if any of those factors are missing, the finished project will be lacking. If you start with a brief that fully captures your vision and goals, your website will reflect that, and every other part of the project may change other parts of the job. This is why verbal briefings are best avoided because details get missed, and these might change the overall project result. So put everything in writing to keep a record of the projects progress. In certain scenarios a verbal brief is a convenient way of working, but a web project is such a massive undertaking that it is also best to have a record of who has requested what, and when they’ve made that request. This will make meeting your needs and measuring project success after launch, a much easier process. Sales and Marketing in the modern era. Once the project is underway, it may be that the brief must change to best meet your goals. And that is fine as the brief should never limit a project or prevent current ideas from being discussed. Explain clearly and specifically what you want to change, rather than a vague “make it more this-or-that”. As it is important to know that what seems like a small change can have a major impact on web development, especially if it comes a bit later down the line, and the time needed to make these changes might not be covered by the initial estimate. You will want to find the solution that gives you exactly what you want, first time, and may also have some alternative solutions that achieve the same thing in a different way, while keeping costs down for you, but whatever happens, communication is the most important thing! Give an overview of your organisation, any core values you have, and how you fit into your industry or market, because any good agency will conduct in-depth research into your company before collaborating with you. But they can only use information that’s publicly available, so share any key information that isn’t, so be honest and realistic about your position in your industry, too. ©Mr Daniel M. Fisher, of ®All Seasons Art Studio, 2025 #designstartegy

The way I choose to express my gratitude to 'the Masters' is to work not only from my own vision, but also as a copyist and render others' art just like it is intended. For instance a musician learns to read sheet music so they can perfect their technique, so my stance is to appreciate the skill in the work of the Old Master of History. The Founders of World History. But in making visual art you are required to have a certain amount of adaptability, which is in the nature of the vocation. My previous stance on the subject was unsatisfactory, so I decided in 2012 to invest my energy into the classical idiom proving to self that I have potential. I now have fresh impetus to continue making fine art, after deciding my skills were of a satisfactory level, after which came the marketing of my products. My studies in arts and Humanities have led me to develop my ideas by recreating the spirit of the subject. My remit is to capture a range of worldly references and enjoy the ethos of shared cultures, by practising good design and learning professional conduct in the process. Any observations I make of life offer some natural behaviour to basic humanity and nature's structures. The fact is, I view mother nature as my friend and confidant in a world of many changes, she is a universally uplifting element to today’s troubles. Social awareness in life has led me to creating ®All Seasons Art Studio as a platform to share my observations. Believing I have something to offer back to the world, my way of viewing everyday life means I’ve discovered a passion that had in fact never been there before, but yet passion without gaining trust first is a hopeless cause. Being receptive to the light of eternal wisdom is within the grasp of not only me, but everyone.  A diversity of learning experiences teaching us to open our minds and hearts, leading to the acceptance of different beliefs. Exploring our own and other people's identity as in truth WE hold the control, how else do you learn, if not by exploration and comparison. You are a unique person, practice honesty and open mindedness. Let life become an opportunity to show your love of learning and growing. By seeding a mature approach to the world within our being, we aspire to aid the growth of all, and appreciate life more often. With too many of life's conundrums, we inevitably create in our minds eye what we think we know about the source of our being. If there is a lack of due care and respect in life a negative mindset arises within your being. Fear can start to manifest, and a lack of self-belief rises, you begin to seek alternative means of relieving the day-to-day anxieties we all feel. Prolonged stress over time can lead to feeding faulty coping mechanisms and failure to see and accept the offering of the true beauty of life. The Wonders of our World. Learn to explore and choose to grow, because if you believe in being open minded then you know life can teach you many things, as you learn and grow to be more independent and confident within yourself. However if you find you are in turmoil it can often be a sign that you are not in true alignment with your life. You can become jaded and if the issue is left unacknowledged then another form of angst soon arises. ​If you find the facts of your experience are beyond mere technical tropes, then the old script you found attractive for so long finally decides to dissolve and now your life unfolds as you choose it. To learn you are human with all that entails, flawed, idiosyncratic, sometimes petty, and often petulant you find the best form of life is by being honest, as we try to make life work the best way we can. All the emotional clutter we accrue in our lives serves only to distract as possessions have only the meaning we endow them with. To instil an altruistic attitude in someone, the egocentric belief in self has to be redressed into a clearer vision first. Individuality then is our choice. The need for social inclusion is in our nature as is the desire for a secure and supportive environment. The belief in equality based on the communal value of respecting people's diverse background, then becomes a shared standard of living. A principle account is when life then becomes the practice of equanimity, giving everyone the choice to live and grow as they so wish. So we personally learn to adapt to a variety of circumstances in our lives’. Intelligence and IQ can only be a compromise between nature and nurture and we only have to look within to know that the mind will never truly define us as people. We are all interesting in our own unique way, priceless and immeasurable. The human being is an expression of our desire to ask ‘who or what am I’ which requires honesty, and as a result of this you begin to see your way to personal resolution and further discovery. By discovering the willingness to uncover the truth.  The Truth of Life Lyes in your very Own Heart. In reality we define ourselves as manifestations of choice, will and intent and are a union of physical and psychological principles, maturing in the process of resolving our hang-ups. The propensity to rationalise all the time can be crippling, and this is the seed of realisation that is acquired. To have an open mind about the world is to be part of a greater whole, united in the willingness to accept each other despite any differences. So try practising free will and free choice as part of life's journey and enjoy it. The depth of peace in your life is directly linked to your level of clarity. By practising this type of objectivity and honesty, hard facts then become relevant to your growth. You create an opportunity to release the mind from its prior identification to the situation in question and  discover the joy in accepting the truth of your reality. People are a part of the world in all ways. We live to build associations in our lives, helping to shape the future in a direct and sometimes profound way. So choose, and choose wisely, as it is said that ‘self’ is just a concept, and often what you see in others is yourself in disguise, in this way life aids us to agree on what is normally regarded as acceptable to us. ​In tolerating others it could be you become more than a product of indoctrination from the formative years, given the rules and regulations that must be adhered to, you gain the capacity to listen, observe, and experiment until you find what sits comfortably with you. Each and every one of us is different, yet still basically the same, and what we see in others will strike a note of being at ease or conversely unease in life as the shadow and hidden parts of our self are recognised. So, what is normality, is it another form of social expectation, the reality of which is different for everyone. As our apparent natures become illuminated like a mirage of worldly desires from strong influences, we begin to identify with the enigma that is mind, and this informs and shapes our standards as individuals. Over time we appropriate these from  various cultural and social influences which once experienced, eventually teach us to work towards self-determination and detachment, or inclusion, thus resulting in a greater understanding and sense of ourselves, and so life becomes less complicated. In this case the herd mentality then is simply a sign of citizenship, which according to the theories of the social sciences means we are all social animals by nature. You are, however, as far-fetched as it may seem, imbued with the personal capacity to choose, and choose accordingly. I believe we form our beliefs through trial and error, success, and failure, learning as we go along and either adopting or discarding the mores of the community we live in. However good or bad the reality of the person, people, or situations we see in life, the fact is the big "I am" exists, and ultimately is doomed to failure. We as a species make our world a place of many delights but also many pitfalls. Why ARE they so good ? I doubt any human in history has ever said they live life as though there are no limits, but then again....life is what you make it. May the connections grow and strengthen as we traverse the pathway of life. ©Mr Daniel M. Fisher, of ® All Seasons Art Studio, 2024 #culturalthesis